Practice Challenges

E-Commerce Magic Link

TrendCo wants to speed up checkout. Their current login requires a username, email, and password. Mobile shoppers struggle to recall their passwords and abandon their carts.

Select a Challenge Brief (5)

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An online clothing store loses 35% of checkout customers who forget their passwords at checkout login.

Beginner— Focuses on simplifying login by removing passwords and using quick text inputs.

Context & Background

TrendCo wants to speed up checkout. Their current login requires a username, email, and password. Mobile shoppers struggle to recall their passwords and abandon their carts.

Target Users

Impulsive mobile shoppers (ages 18-35) who expect instant checkout transitions without login fatigue.

Inspiration & Benchmarks

Slack Mobile— Flawless magic link and workspace login navigation.
Airbnb— Simple, direct phone/social login triggers.

Your Task

Design a mobile login screen centered around password-less magic links, featuring email inputs, a "Send Magic Link" CTA, and a secure code fallback screen.

Hard Constraints

  • Mobile only
  • Must exclude password fields
  • Include a quick social sign-in block

Concepts This Tests

Hick's Lawusability

Evaluate Yourself

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