Practice Challenges
Productivity SaaS Tiers
TaskFlow is a project tool. Their current pricing page lists 40 features in a single vertical list. Visitors have no idea which plan is right for them and leave due to choice paralysis.
Select a Challenge Brief (5)
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A SaaS app has a 9% conversion rate on their pricing page because users can't see the difference between Free and Pro.
Context & Background
TaskFlow is a project tool. Their current pricing page lists 40 features in a single vertical list. Visitors have no idea which plan is right for them and leave due to choice paralysis.
Target Users
Individual creators and small agency teams looking to scale up their project workflow.
Inspiration & Benchmarks
Notion Pricing— Simple 4-column layout layout with clean feature lists.
Figma Pricing— Clear separation of developer seats vs. viewer seats.
Evaluate Yourself
0/4 completed (0%)Annual vs. Monthly toggle recalculates prices dynamically
The "Pro" card uses visual elevation (colors, badges, or shadows) to stand out
CTAs match the target plan (e.g. "Get Started" vs. "Contact Sales")
Text lists highlight only the top 5 value differentiators per plan